Internet marketing, also known as web marketing, online marketing, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet.
Internet marketing is
considered to be broad in scope because it not only refers to marketing on the
Internet, but also includes marketing done via e-mail and wireless media.
Digital customer data and electronic customer relationship management (ECRM)
systems are also often grouped together under internet marketing.
Internet marketing ties
together the creative and technical aspects of the Internet, including design,
development, advertising and sales.
Internet marketing also
refers to the placement of media along many different stages of the customer
engagement cycle through search engine marketing (SEM), search engine
optimization (SEO), banner ads on specific websites, email marketing, mobile
advertising, and Web 2.0strategies.
In 2008, The New York
Times, working with comScore, published an initial estimate to quantify the
user data collected by large Internet-based companies. Counting four types of
interactions with company websites in addition to the hits from advertisements
served from advertising networks, the authors found that the potential for
collecting data was up to 2,500 times per user per month.
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18,
Alafia Street, Off Nelson Cole Ave,
Off
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Email:
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