Real Estate Developers Need Web Marketing Strategy

 

This article by Hollis originally appeared in ClickZ on November 7, 2006.

Much has been written in 2006 about the shift in real estate marketing and classified ad listings on the Web. In June, Borrell Associates released a report predicting that by 2010, the Web would account for 32.1 percent of all real estate ad spending, reaching $3 billion.

5 Digital Marketing & Advertising Resolutions

#1 – Get serious about mobile.

Mobile marketing and advertising may still be in its formative years, but 2011 proved beyond a doubt that it’s a rapidly growing segment that deserves serious attention if companies expect to stay ahead of the curve.  Consider this:

Digital Strategy Checklist

Consider this checklist a basic jumping-off point for developing your digital marketing strategy:

• Define specific marketing goals that are “tactic-neutral.” For example, increasing qualified leads, sales, building your brand and forming relationships. Click-thru rates, search engine rankings, and other tactic-specific measurements are not the type of goals we mean here.