Direct marketing is a channel-agnostic form of
advertising that allows businesses and nonprofits to communicate
straight to the customer, with advertising techniques such as mobile
messaging, email, interactive consumer websites, online display ads,
fliers, catalog distribution, promotional letters, and outdoor
advertising. 
Direct marketing in nigeria
Direct marketing is a channel-agnostic form of
advertising that allows businesses and nonprofits to communicate
straight to the customer, with advertising techniques such as mobile
messaging, email, interactive consumer websites, online display ads,
fliers, catalog distribution, promotional letters, and outdoor
advertising. forms of digital marketing in nigeria
Two different forms of digital marketing exist: In pull digital marketing, the consumer actively seeks the marketing content, often via web searches or opening an email, text message or web feed. Websites, blogs and streaming media (audio and video) are examples of pull digital marketing.Real Estate Developers Need Web Marketing Strategy
Much has been written in 2006 about the shift in real estate marketing and classified ad listings on the Web. In June, Borrell Associates released a report predicting that by 2010, the Web would account for 32.1 percent of all real estate ad spending, reaching $3 billion.
5 Digital Marketing & Advertising Resolutions
Mobile
marketing and advertising may still be in its formative years, but 2011 proved
beyond a doubt that it’s a rapidly growing segment that deserves serious
attention if companies expect to stay ahead of the curve. Consider this:
Digital Strategy Checklist
Consider
this checklist a basic jumping-off point for developing your digital marketing
strategy:- Define specific marketing goals that are “tactic-neutral.” For example, increasing qualified leads, sales, building your brand and forming relationships. Click-thru rates, search engine rankings, and other tactic-specific measurements are not the type of goals we mean here.
Digital Marketing Trends
The fast-evolving world of digital marketing has undergone profound changes over the past year. 2012 will offer us some even more interesting developments.
Search Engine Optimization (SEO): Content will trump craftiness
Google ’s recent (and arguably overdue) change to its search algorithm, or how it ranks sites, was the game-changer of 2011. Google’s older algorithm gave less weight to how frequently a company was being discussed on social platforms like Twitter and more to relevance.
